Instagram Tips for Florists, Floral Designers and Flower Shop Owners
The picture above was first shared as an Instagram post, and I liked it so much that I worked it into the header for my blog and website. It tells the story of when we visited the lavender farm in Palisade. As a florist, I had used this product, and had to see it firsthand. You can read more about it here. I definitely post more often on Instagram, don’t have a Facebook page, just a profile (that I’m hardly on), so I decided to focus on Instagram. Along the way I’ve learned a few things that could help my fellow florists, so without drawing it out, here are the tips that I think could help you.
- Post Regularly: Ok, I’m the first to admit I don’t post often enough. My husband ran our social accounts while I focused on the creative side of the business.
- Take Photos of Your Own Work: Some folks on social media just love to reshare, regram and don’t post original content. If you can, acquire professional images and be sure to give credit when you do. Otherwise, dedicate someone to take a minute and document every bridal bouquet that goes out your door for your portfolio.
- Tell a Story: Don’t just post a picture with no text. Describe the flowers, or add some kind of backstory to the design. Add some hashtags (a topic for another post) to increase the searchability of the post.
- Create a Call-To-Action: Participating in social media means creating some kind of action that you want your audience to partake in. Ask them a question. Ask them to tag others that would find the post interesting. Or, some other kind of actionable request.
Follow Our Wedding Blog on Instagram
My husband helps manage our Instagram account for our Breckenridge wedding blog, aka Summit Mountain Weddings, which can be found on IG by clicking here. Or just search for @breckweddings and you can see the fun locations and backdrops that couples choose when contemplating planning a wedding for the Breckenridge area. Still have questions? Contact me to learn more about Instagram and social media, and how it could help your flower business reach new customers, and develop a relationship with potential clients.
I’ve included a few samples of my posts below, and by no means am I a shining example of what to do. You can always strive to be better, as I do. I am not perfect when it comes to social media, so do what you can, don’t stress over it, and have fun. Otherwise, you’ll just blow it off, your page and profile will go dormant and so then, what’s the point? Use the above as goals, but don’t sweat it if you don’t do them every single time.
Took a walk to Lily Pad lake in the Gore Range near the @townoffrisco. The last of the #flowers are fading into fall. // #exploresummit #sumco #colorado A photo posted by Dina Sanchez (@theflowermaven) on